If Kevin Buckler had his way, TRG Motorsports' NASCAR arm would have a well-structured, multi-car Sprint Cup program embellished by entities in at least two stock car feeder series; well-funded and empowered by high-caliber personnel.

If that sounds like the TRG Motorsports that sports car fans became familiar with over the last decade, thanks to piles of championships, race wins and brutally frank out-front competition -- it should.

“

When you talk about building a team, it's not just about adding people, it's about adding quality people.

”

-- KEVIN BUCKLER

Because it's the same model Buckler, an upbeat, driven, entrepreneurial kind of guy would like to execute in a venue he's found to be just as challenging as he expected.

And the pieces continue to fall into place. The latest "acquisition" is former Ford Motor Company and Roush Fenway Racing marketing executive Torrey Galida, TRG's executive vice president and chief marketing officer.

"When you talk about building a team, it's not just about adding people, it's about adding quality people -- like Torrey said, that share the vision," said Buckler, who entered stock car racing at the end of 2007 with Craftsman Truck Series and ARCA RE/MAX efforts. "The thing I like the most is we're going to work every day with a little fire in our belly. We're trying to rewrite the playbook in a tough time and taking a humble approach to doing it the way we see it."

What is the potential? Once they truly got up and running in 2008, TRG won an ARCA pole with Andy Lally and a Truck race with Donny Lia in a limited number of races in the two series. NASCAR intrigued Buckler, both as a competitor and a businessman, and far from making TRG over-confident, the early success only set the hook deeper.

Twelve years with Ford, including three years as global motorsports marketing manager, set up Galida's four-plus-year stint as Roush's head of marketing and sales "for up to 14 teams at one point in 2007." (Continued)